One of my coworkers shared this interesting chart on how "social engagement is changing."
My translation: People used to blog about their cats and their belly buttons, but now they pass around links to news stories and other stuff.
Why? My theory:
Because creating good content is FREAKING HARD. Much easier to pass around the good stuff than to sit down and generate it! Social media (Facebook, Twitter) make it really easy to share links.
Said coworker (Rob Quigley, my Beatles trivia partner, Statesman social media editor and writer for Old Media New Tricks) says he believes this is good news for newspapers. I optimistically agree!