"You can't do it the old ways. You can't go and take video and television or print, and then say I'm educated in the business that I'd like to pursue," Donaldson said. "You have to have the whole range."
The 75-year-old newsman, once ABC's White House correspondent, spoke before a crowd of more than 100 people at the University of Texas at El Paso.
Until this fall, UTEP offered degrees in electronic media, for those interested in TV and radio, and print media, for those looking to work for newspapers and magazines.
But UTEP has merged the two degrees and is launching the new bachelor of arts in multimedia journalism through the Department of Communication. Professors said the university is a pioneer in offering a program of this kind.
"We have been able to move really quickly in this direction, when a lot of other institutions with traditional media programs, it's been a little harder for them to change," said Zita Arocha, a journalism professor.
Hey, do we know anybody else who's lacking an entrenched journalism program? OK, more from the article:
Arocha said she hoped to have a multimedia training academy to teach professors at UTEP how to implement different platforms in journalism. Frank Pérez, chair of the communication department, said they expect to hire one professor who can teach communication theory and journalism.
Some of the classes that the degree plan includes are multimedia storytelling, audio and video news production, ethics, investigative journalism and a news magazine class in which students produce stories for a Web site called Borderzine.com.