More, from an interview by Shamontiel Vaughn:
Chicago marketing company Commonground was honored this year as two of the four African-Americans in Crain’s Chicago Business Magazine’s annual Top 40 under 40 list for 2009. Both Sherman Wright and Ahmad Islam have an impressive background in marketing, especially from a multicultural standpoint.
Shamontiel: Your company Commonground emphasizes multiculturalism. Why is diversity in marketing and advertising so important to you? How do you get your clients to want diversity?
Sherman Wright: I think the biggest challenge is getting [marketing agencies] to break tradition. Most of your organizations are not as nimble, and they’ve been doing things a certain way. A lot of times, as far as those individuals at the top don’t necessarily have visibility about what’s going on in the marketplace because they’re so tied up into the business from a functional standpoint. As business people if you can show them a model that works and benefits them, I think they’re more open than they’ve been in the past, especially with the challenges you’re seeing in these times.