Good col on journalism ethics from Reddell '72

From the Bay City Tribune today, Mike Reddell '72 has a nice piece titled "Journalism's code of ethics more than guide," which closes with this heartfelt statement:

To disregard those principles is tantamount to shedding your honesty, your accountability to the reader and, most importantly, your creditability.

I love this business too much to lose those and you, the readers, with them.