Spell your future boss' name right, spell the name of their publication right and don't send them stuff from your sexbot458 e-mail address.
Seriously. Apparently -- sadly -- that is all you have to do to instantly vault past a certain percentage of the journalism-job-seeking masses. This from a screed worth reading at Joe Grimm's Poynter column.
(Note: This is not specifically in reference to the Student Reporter Project post, but rather general advice!)