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Thursday, April 19, 2007

Followup question: Multimedia

I asked Carlos Sanchez for a little more detail on what multimedia abilities he looks for.

People at the university tell me they have students who show a high level of talent in multimedia. What are you looking for, or what sparks your interest in an application? What skills do you find most useful/appealing?

As far as multimedia is concerned, I am most impressed with those who demonstrate an ability to tell a story in more ways than one. As newsrooms across the country begin gearing up for providing journalism on multiple platforms that extend beyond print, we recognize the value of an individual who already has such skills as writing, photography, videography, HTML, flash and even what has now become some of the more traditional computer-assisted reporting software such as Excel and Access.

In short, newsrooms need it all, but can't afford it all. If it comes prepackaged in one person, however, the marketability of that person skyrockets.

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